Cura Coast provided full-scale production logistics for Nike’s “C1ty” campaign, starring Knicks point guard Jalen Brunson. This ambitious 1-day shoot involved a 40-person crew and spanned iconic Manhattan locations, beginning at Houston & 6th Pickleball Courts, traveling up 6th Avenue, and concluding at the legendary W4th Street Courts. Cura Coast handled transportation, talent rider needs, snack curation, production supplies and the challenge of managing fans and paparazzi throughout the day to ensure a smooth and successful shoot.
The “C1ty” campaign highlighted the intersection of style and city culture, focusing on Nike’s iconic streetwear rather than athletic performance. Set across multiple Manhattan locations, the shoot captured the energy of NYC life, with Cura Coast handling the logistical complexities of urban production while creating a polished, comfortable environment for the talent and crew.
Services Provided
• Transportation: Luxury sprinter vans ensured efficient travel for talent, crew, and equipment between locations.
• Talent Rider Management: Delivered personalized attention to Jalen Brunson’s needs, ensuring a comfortable experience.
• On-Set Support: Coordinated logistics, transitions, and setup across three locations.
• Curated Snack Spread: Created a beautiful arrangement of snacks and beverages to keep the team refreshed and energized.
• Crowd & Paparazzi Management: Controlled fan and paparazzi presence throughout the day, ensuring safety and focus on production goals.
• Location Logistics: Managed permits and public access challenges to maintain a smooth workflow at all locations.
This project demonstrated Cura Coast’s expertise in executing high-profile productions that balance logistical precision, creativity, and exceptional service, solidifying our reputation as a trusted partner for major brand campaigns.
